ADA Code of Professional Conduct

Membership carries obligations, not just benefits

ADA professionals commit to honesty, competence, responsible AI practice, evidence-led claims, customer transparency, privacy, security and accurate badge use. The Code is a professional conduct baseline for individuals and a reference point for Registered Practices.

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Responsible and lawful AI development

Members must design, build and supply AI solutions with clear ownership, lawful data use, documented risk assessment and proportionate human oversight.

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Security by design

Members must apply secure development practices, protect secrets, assess prompt injection and data leakage risks, and maintain customer-specific access boundaries.

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Transparency and customer disclosure

Members must be clear about AI limitations, model/provider dependencies, data processing, human review, known risks and the meaning of any ADA badge displayed.

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Evidence and continuous progress

Members using in-progress badges must maintain current evidence and measurable progress. Inactivity can lead to downgrade, suspension or badge withdrawal.

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Member responsibility and non-refundable fees

Membership fees are non-refundable. ADA membership does not transfer legal, regulatory, contractual or professional responsibility away from the member.

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Badge integrity and enforcement

Members must remove inaccurate badges immediately if membership expires, is downgraded, suspended or revoked. ADA may publish status changes on the public register.

Important limits and terms

Membership and platform fees are non-refundable once activated. ADA may downgrade, suspend or revoke membership if progress lapses, fees are unpaid, evidence is misleading, badges are misused, or the member fails to maintain the Code. ADA registration is not regulatory approval and does not replace legal, professional, contractual or sector-specific obligations.

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